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Story's from 2003 A weekend in the Dirt Race Story's from 2004 Story's from Lakeport Race Story's from 2005 Racing for a championship doesn't leave much time to compose a story each week. Pictures |
  Fred straps on the Legend with the help of his crew chief/mother Patty Clement a former Late Model Driver at 99 Speedway in the early eighties. (Right) Fred with his Grand American Modified. Fred Clement not only races his own Grand American Modified for the Fred Clement Racing team. He also drives the number 55 Legend in the INEX series for Chuck Carman owner of the REP-CO Motorsports team where he was Rookie Of The Year for 2004. And then went on to win the Pro Championship in 2005 and then again in 2008. These series features smaller teams racing at a more local level, where it becomes much easier to target and directly interact with the people attending these events. Being able to "touch" the motorsports market is one of the main reasons many companies give for marketing through motorsports to begin with. Just as at higher levels of racing, a team, it's car and driver, all become known by the company whose name carries it. It is well known that motorsports enthusiasts have a high degree of brand loyalty. Generally speaking, the smaller teams are much more flexible and open to suggestions about what you need to make your motorsports marketing project work. Fred Clement Racing is owned and operated by Fred Clement. He has worked for small business owners and understands the importance of the bottom line and the need to make the most of your business' marketing and promotion dollars. The fact that the Grand American Modified division is a NASCAR series makes it a much more affordable enterprise, keeping a check on equipment costs while emphasizing the talent and abilities of the driver and set up crew for true competition. There are many ways to put together a marketing project featuring Fred Clement Racing. The important thing about any motorsports project is that it be designed to meet your specific marketing objectives and have a mechanism built in to provide feedback about how well it is working. We are looking for both title and associate marketing partners for the 2009 season and beyond with an emphasis on seeking a long term arrangement that is mutually profitable. |
Race fans have proven to be the most loyal of all sports fans in their support of the companies and product lines that sponsor their favorite race car drivers. Marketing research has shown the NASCAR fan's brand loyalty compared to all other major sports as follows:
Source: NASCAR, Simmons Market Research Bureau, Inc. and Performance Research and ESPN
In partnership with Fred Clement Racing we are confident that utilizing the dynamic venue of motorsports marketing we can effectively:
• Increase sale of products
• Increase brand awareness and company identification
• Increase brand loyalty
Fred Clement Racing will work with you to plan and implement a successful marketing strategy designed to:
• Attract new customers
• Influence the buying behavior of your customers
• Promote your business
• Create a spirit of team unity between your business and the race fans
• Develop programs that can be successfully leveraged to vendors and suppliers
We are excited about the marketing opportunities Fred Clement Racing can bring to your business and the new and profitable business relationships we plan to build.
As a title sponsor of Fred Clement Racing you would be entitled to all of the following benefits:
• Sponsor ID on the race car at all regularly scheduled events.
• Sponsor ID on all driver and crew uniforms
• Sponsor ID on the team transporter
• Sponsor ID on all appropriate race team pit equipment
• Sponsor ID on all collateral marketing and press materials for the sponsor
• A limited number of show car events and personal appearances by the team driver, Fred Clement
• VIP hospitality functions at selected events (Optional with added expense)
As a title or primary sponsor you will have the right to approve all colors and graphic designs for the race car, team transporter, and team uniforms. Additionally you will have the limited, non-exclusive, royalty-free rights to use the team logo, pictures and/or video tape film of all vehicles, team members, and the driver in any media and/or advertising campaigns produced in support of the sponsorship.
Associate sponsors would also be entitled to ID on the race car, team transporter, and crew uniforms, but would be secondary in size and prominence of display to the primary sponsor. Show car events, personal appearances, and other marketing activities could be added as an option dependant on the terms and financial commitment in the sponsorship agreement.
Fred Clement - Driver, Team Owner
Patty Clement - Crew Chief
Dave Clement - Team Adviser
Born: December 2, 1977
Hometown: Stockton, CA
Hobbies: Racing sense 1982
Marital Status: Never Again
Most Memorable Experience: The day I wrecked Dale Pyeatt's brand new modified sportsman before he even got paint on it. Career Highlights: Winning 13 out of 16 main events in 1999 in a modified sportsman at Delta Speedway.Winning the Legends Of The Pacific Rookie of the year 2004.
Winning the Legends Of The Pacific Pro Championship 2005 & 2008.